Mr Article Marketing

It’s no secret that article marketing is a fast and economical way to build backlinks and drive traffic. But if no one reads your articles, your efforts will be wasted. Here are seven quick ways you can improve your article marketing strategy and get more readers.

1. Craft a better title. This is the first thing potential readers see, so it needs to make an intriguing promise in order to grab their attention. Titles that start with “5 Tips” or “7 Ways” pull the reader in and keep them reading.
2. Do your keyword research. An intriguing title is good, but an intriguing title that contains pertinent keywords is better. For example, the title of this article contains two good keywords: article marketing, and article marketing strategy. Keywords are important because they tell the search engines – and the people who use them – what your article is about.
3. Write a meaningful description. In search engine results pages (SERPs) and on article directory category pages, your article description is used to “sell” your article to potential readers. You have about 160 characters in which to make the sale. That’s about the length of a Tweet, so use it well. Make sure to include your primary keyword and tell the reader exactly what to expect from the article, without giving away the farm.
4. Write for human readers. Stilted, keyword stuffed prose won’t work, and will probably get your article rejected from all but the lowest ranking article directories. Aim for quality writing, with natural use of keywords, and you’ll have a lot more readers.
5. Deliver on your promise. Remember that intriguing title you wrote? Make sure your article delivers. Never make a false promise by offering one subject in the title and then writing about something else, and never force a reader to click through to your site for the “rest of the story.” Your job as an article writer is to provide good, useful information. Do that, and readers will follow you back to your site without being tricked into it.
6. Create a compelling resource box. The author resource box is your payment for all that great information you’re giving away, but if you do this wrong, you’ll lose a potential click-through. Ideally, you want to make your resource box an extension of the article itself. This will keep readers engaged, unlike the standard author bio that begins with “John Q. Writer is an Internet marketer…” Starting your resource box with your name is an unmistakable signal to the reader that the article is finished, and he can quit reading.
7. Repeat. One article, or five, or even twenty is not enough. Just like blogging, the key to a great article marketing strategy is consistency and volume. The more you write, the better your results will be.

Cindy Bidar is a professional writer specializing in Internet marketing. Learn more about her, and about using content as a part of your Internet marketing plan, at http://cindybidar.com.

Leave a Reply

You must be logged in to post a comment.