Mr Article Marketing

One of the newest ways to draw traffic to a website is by an internet marketing technique known as Article Marketing.

There are three things that assist a website in being successful, popularity, navigation, and content. Navigation is in the hands of the Webmaster. Whereas popularity and content is the responsibility of the website owner. Article marketing helps these last to two to excel. The internet is controlled by search engines and they are information junkies. And like any junkie they are forever in pursuit of a new fix. Knowing how to take an article and distribute it to your advantage is a present day necessity. Because when a search engine gets high on some content it rewards its owner by promoting a websites ranking which generates the ever welcome organic (free) traffic. And traffic is the life supporting blood of internet prosperity.

Article marketing needs obviously articles to operate. Unlike articles one might find in newsstands and magazines internet content has specific requirements to have any real value. Since search engines locate information requests from internet users by using a system utilizing keywords internet articles must incorporate keywords into the body of written content.

Understanding how to create articles with the proper amount of keyword density is not accidental. If one has not taken the time to research this needed article marketing requirement they should seriously consider hiring professional writers to accumulate needed content. Placing articles void of this keyword density necessity on their websites or to Article directory’s do so in vain.

One key components of article marketing is the submitting of content to Article Directories. There are hundreds if not thousands of these type of directories on the internet. These directories act as a source for website owners to find fresh content for their own websites or newsletter. The more directories one submits there articles to the more exposure a website gets. Search engines favor large sites when indexing. By having an article in directories the search engines will visit your website more frequently. And if the content pleases the expectations of the search engines it will improve where you rank with other websites promoting the same services or products.

When submitting to Article Directory’s each article is usually allowed to include an author’s resource box. This resource box is another important area to understand to make article marketing meaningful. The resource box allows the reader to know who wrote the article and how to find them if so desired. Because of copy write laws it must be included anywhere the article is placed on the internet. In this resource box an anchor texted URL is placed in it which not only makes it easy for the reader to click to your site but when placed on another website creates a back link. As the article is used more and more on the internet these back links start to increase the popularity of a website. At least thats how the search engines will register these numerous locations. When submitting articles to directories be sure to use different formats.

Experiment to see which type of format is generating clicks. Good article marketing requires intelligent labor.

To run a successful article marketing campaign one must be consistent and quality conscious. When you first start a campaign consider submitting at least one article a day. This will quickly increase back links. After the first month you can slow down a bit but never stop. Article marketing succeeds because of its creating a viral effect. It behaves like the well known pyramid game. An article once it spreads starts to create back links in an ongoing exponential fashion.

However, the more it appears the less value it has with the search engines. Nevertheless even though its value for improving search engine ranking diminishes it still grows in value for generating traffic. Another thing to be sure to do is proof read the articles before submitting them. Good article marketing needs good grammar too. The better your article appears the more credibility it will get. And the more credible the more readers will trust the source.

Article marketing can be very time consuming because you will want to spread your articles to as many article directories as possible this will suck up a lot of time. This dilemma can be resolved a couple of ways. One way is to engage the services of businesses that specialize in doing this for you. This will save you time but many of these services ,the better ones, can be pricey. Another way is to purchase software that is designed to submit articles. Normally they have hundreds of directories catalogued in their application. Many directories have automated receiving plug-ins that will automatically accept submissions. However, many don’t allow automatic submission from software devices. So mix it up.

Submit your articles to the major directories personally then use the software to contact the rest. Regardless of how you decide to run your article marketing efforts be sure you do it. Article marketing is a time proven benefit to engage in if you wish to increase traffic to a website. And we all know another word for traffic is Money. The more traffic your article marketing generates is the more money you’ll be stuffing in your virtual pockets.

John S Tucker is the founder of Think Ahead Marketing Limited, based in London. The company has recently released the Strategic Online Business Masters E-Course, covering all aspects of online business. This can be downloaded for free at http://www.internetbusinesscore.com/sobmasters.html .

Let me ask you a question; would you like to sell your products online without having to spend any money? Of course you would; who wouldn’t right? Well that is where Article Marketing comes in; article marketing allows writers to promote themselves or their business by writing articles and making the content freely available for reproduction on internet sites; to break it down, you write an informative article on a topic of your expertise and submit it to the top article directories. Most of these article directories get millions of visitors every month looking for information on any given subject; therefore, if one or more of these visitors read your article and like what they read then they will hopefully come back to read more.

If you do any kind of business online you know that getting visitors to your web site is you number one concern. Article marketing is a good way to expand to a broader audience by letting them know your expertise on any given subject. The purpose behind article marketing is to establish credibility and drive traffic back to you website. Article marketing can give you the traffic you need to increase your business and help your profits increase.

One way that you will increase traffic to your website is through backlinks. By writing articles and publishing them online you create backlinks to your site which means your site will go up in search engine results. You might be asking yourself what does this mean for me; to put it quite simply it means when people are searching on Google, Yahoo, or Bing to find what they are looking for; one of the first results they will see is your site. Also, there are many webmasters out there that rely on article directories to get their content which means your article could end up on hundreds of sites giving you even more backlinks; this is called article syndication and it is here where the real power of article marketing becomes obvious.

Don’t be alarmed when I tell you there are literally thousands of article directories online. You and I both know it is not possible to submit your articles to all of them, but don’t worry because a lot of them are nothing but spam sites filled with junk. There are only a handful of directories worth submitting to; I would recommend sticking with the top 5-10 directories. Here are a few where I submit my own articles to – EzineArticles, ArticleBase, and GoArticles.

Most article directories have what is called a Resource Box. This is a place for you to have a small bio with a couple of links to a site of your choosing. These links will not only provide backlinks, but also drive traffic to your site. Anyone who likes your article can simply click the link to your site. Some people find it helpful to use a unique URL in their resource box of each article, so they may track which of their articles is generating the most traffic.

If you haven’t tried article marketing to promote your product or business, I want to encourage you to take the plunge. Article marketing is one of the most effective ways to drive traffic to your website and it is FREE. If you have your own website or blog and want to get the most exposure for the best cost then article marketing is for you.

It wasn’t that long ago when I started writing and submitting articles; I didn’t have the money to advertise so I had to find a free, but effective method for getting the word out about my products. However, I still wasn’t producing the best article I could that is when I decided to join Wealthy Affiliate and through them I have learned how to write better articles and so much more.

A little about me. I’m friendly, outgoing, loyal, dependable, organized and a clean freak. I enjoy the outdoors and spending time with family and friends.

If you intend making money with article marketing, then there are several article marketing services available to you that could help you to do that. However, writing articles and submitting them to article directories, which is basically what article marketing is, will not in itself make you money, and you also have to have a product and a website.

This article is not about products and websites, but I am simply pointing out that article marketing services in themselves do not make you money. It is an online marketing technique that will drive traffic to your web pages, and after that the money-making is up to you.

That understood, how do you go about making money with article marketing services? The following tips on article marketing should enable you to make money from the products or services you are promoting by providing you with a method of online advertising that is both free and effective. A rare combination these days when ‘free’ on the internet generally refers to obsolete!

1. The Purpose of Article Marketing

The purpose of article marketing is to persuade readers of your articles to click on the link to your website. That is it! It is not to persuade them to purchase anything, or to be particularly interested in your product, but to click on the URL you offer them in your resource or byline.

The buying part comes once they have made that click, which is why online article marketing services, should you choose to use them, can help you get that click, but have nothing to do with the profits you can make from that click. So let’s assume that your landing page that is contained within the ‘author’s resource’ section of your article is well designed, and that it can persuade people to purchase your product or service.

Here’s what’s needed to get them there:

2. The Article Title and Summary

The title and summary are very important. These are what will catch the eye of potential customers. That title can appear in three different places:

a) On the article directory: your articles will be submitted to article directories, and they will publish them using the title you provide, and also your description or summary. A potential reader will be caught by the title, and then read the summary. If the summary compels them to read the article then you are past the first stage.

b) On a readers website: readers of your article are generally permitted to copy it and use as content on any of their web pages relevant to the topic of the article. This can be a significant boost for your article, and making money with article marketing becomes a lot easier as more of your articles are published on other websites. You get backlinks from these sites and also reads which can translate to clicks

c) On Google: in fact, on any search engine, though Google gets over 80% of searches. Your summary will appear on Google as a description (or part of it) and your title will appear as the title on your listing. If you have chosen the right keyword, and written the article properly with good LSI conformance, then you are liable to be listed as high as Page #1 on Google with all the traffic that brings. Making money with article marketing services suddenly gets easier when that happens!

3. The Article Body

Writing articles is a skill, and not many people can do it effectively – hence the need for article writing and article marketing services in order to get high listings for your articles. You don’t need your website to be listed at all if your articles get listed, because you have a link to your website in your article byline. You present any URL in your resource you want – sometimes two or even three!

4. The Article Resource

This is what we have been referring to for the whole of this article. This is the whole crux of making money with article marketing services: the ‘author’s resource’ that you use to persuade readers that you can solve their problem if they click on the link. Offering two or three links gives them a choice and that can be very effective if you know what you are doing. If not, you can bomb by offering more than one!

By using professional article marketing services you can be sure that each of these elements of your articles are written correctly and with the right amount of emphasis without breaching directory terms and conditions or Authors’ Guidelines, and that your article will offer the best opportunity of you making money with article marketing.

Pete is an professional article ghost writer with many successful clients and websites of his own, and to find out how he writes articles visit Article Czar where he will offer you a free article writing course, and also Article Services where he will write your articles and offer full article marketing services including submission if you wish.